Adam Dickinson BA(Hons)


Based in London; flexible on work location

Tel: 07598278726  |




Versatile, target driven and highly experienced marketing professional with skills embracing CRM, content, social, customer experience and project management. Uses proactive and multi-tasking abilities to achieve challenging time-frames while showing meticulous attention to detail. Previously delivered sustainable customer relationships, using data to optimise how to communicate. Learning from interactions to improve customer lifetime value and increase KPI’s.



  • Coordinated the transition to an entirely new CRM platform. Including agreeing the commercials, overseeing the integration and implementing the CRM lifecycle.
  • Mentored and trained employees to become efficient and forward thinking CRM executives.
  • Built the PlayOJO brand up from the very foundations, developing the tone of voice, branding, features, social media presence and implemented the CRM life cycle.
  • Worked with business owners to develop a unique player offering and challenger brand that could compete in the congested market. PlayOJO won multiple awards in its first year, including the EGR Rising Star Award and Best New Online Casino Award.
  • Developed new customer features, as well as rebranding existing ones. Created all content across the site and managed all customer comms, including creating two radio ads.
  • Managed social media channels for PlayOJO and increased revenue using organic and paid social ads. Grew Facebook page to over 10,000 followers within 10 months.
  • Created and coordinated promotions for PlayOJO including the successful Fantasy Fortnight promo that gained 864 entrants, including 342 new depositors.
  • Wrote the first UFC blog for Betway Insider and worked with traders to push the first UFC promotion at Betway Casino.
  • Developed and implemented new processes to improve turnaround and created copy guidelines to enforce tone-of-voice and consistency across Dixons Carphone products.



2012            University of Hertfordshire | Spanish Language Level 1

2011            The TEFL Academy | 120 Hours Certification

2010-14      NCFE Level 1 in Digital Imaging; Fundamental Business Literacy; Introduction to Google Search; Presentation Skills; Assertiveness & Personal Impact

2006-09      Anglia Ruskin University | BA (Hons) Film & TV Production

2004-06      Oakland’s Collage | AVCE Media Production & Communication (B, B)